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Intransa in Transition

The revolving door at Intransa continues to spin, with the IP SAN startup set to unveil a new management team next week as part of an attempt to refocus the firm on video surveillance, medical imaging, and the telco market.

Former Topio vice president Bud Broomhead will assume the Intransa CEO hot seat from Tom Alexander, who becomes the vendor's vice president of corporate development. (See Intransa Trades In CEO and Tom Alexander, CEO, Intransa.) The startup had undergone an executive exodus over the last year that saw Alexander replace Avi Katz as CEO and included the loss of founder and CTO Peter Wang, not to mention the CFO and VPs of engineering, global operations, and marketing. (See Intransa's in Transition and Ex-Intransa Trio Aids Startups.)

On Monday, March 5, Intransa will announce more new hires, with former MaXXan execs Jeff Whitney and George Vaiser becoming, respectively, the vendor's vice president of marketing and vice president of sales. (See MaXXan Morphs Into CipherMax, MaXXan Switches to Encryption, and Startups Roll Heads, Reorganize.)

The new CEO, who was recruited by Alexander, told Byte and Switch that he is now eyeing opportunities in the burgeoning security market. "The real prize for us is network-based applications. Most cities have a real challenge to put cameras in all public places like buses and taxis, and that is driving storage [demand] crazy," he says.

VP of marketing Jeff Whitney also confirms that Intransa is now on the lookout for OEM deals with firms that develop video surveillance, IPTV, and even medical imaging applications. "We're talking about working with people who are in the ecosystem of providing video surveillance to their customers," he says.

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