SAN JOSE, Calif. -- Both the value and volume of digital content continues to rise as U.S. consumers amass more music, photos, movies and games, and as they use a growing array of devices to enjoy their content libraries. A recent study conducted by KRC Research and Hitachi Global Storage Technologies (Hitachi GST) found that consumers of all ages have a voracious appetite for digital content and the average dollar value of these stored collections has now reached $1,660 per person, up 46 percent from just three years ago.
On average, U.S. consumers now store 907 songs, 924 photos, 25 movies and 7 games on their digital audio players, digital cameras, camera phones, digital video recorders (DVRs) and desktop or notebook computers. Compared to what they stored in 2005, this represents a:
This survey provides a snapshot into the digital storage needs, behaviors and attitudes of Americans. It indicates that we have now entered what Hitachi calls the Tera Era, where the amount of digital information being created, accessed, shared and stored around the world continues to grow at an unrelenting pace.
The intersection of three dynamic elements -- capacity, content and culture -- has resulted in explosive growth in the amounts and types of information people are now storing. Megabytes are long forgotten. Today, gigabytes are being replaced by terabytes, hence the Tera Era. A Hitachi white paper and more details about the Tera Era can be found at www.hitachigst.com/TeraEra.
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