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EMC Makes Consumer Storage Move

Sophisticated data protection is moving from the enterprise into the consumer market. Iomega, which was acquired by EMC for $213 million earlier this year, is rolling out external hard drives that come bundled with EMC Retrospect Express backup software and EMCs Mozy online backup service in an attempt to ensure that consumer data is safely stored.

EMC has been gradually expanding its reach from the enterprise into the consumer market. Iomega has become the linchpin in that strategy as well as the foundation for EMC’s new Consumer/Small Business Products Division. The acquisition followed the acquisition of Dantz, maker of Retrospect backup software in late 2004, and the $76 million purchase of Berkeley Data Systems, the developers of the Mozy line of online backup services, last October.

The new suite of integrated offerings represents the first joint work from the different entities. “EMC has moved quite quickly to try and take advantage of the potential synergies among its different acquisitions,” notes Lauren Whitehouse, an analyst with Enterprise Strategy Group.

The vendor rolled out three bundling options that customers have when buying Iomega portable drives:

  • The Retrospect Express HD 2.5 for Windows features integration with MozyHome, so users can decide whether to store information on an external hard drive or a network drive; online storage; or a combination of the two.
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