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Embotics Adds to Advisory Board

OTTAWA -- Embotics, the Virtual Machine (VM) Lifecycle Management Company, today appointed Ron Nordin to its Advisory Board Council. Nordin is a leading executive in the software industry, and he joins the Board to help with strategy and organization associated with accelerating the growth of Embotics.

Ron Nordin brings over 20 years of executive-level experience in the software industry and serves as an advisor and board member to early-stage technology companies. Most recently, Nordin was a senior partner at Atlas Venture in Boston, where he invested in a number of software and internet companies, including eRoom Technologies, which was acquired by Documentum in 2000 in one of the largest private software transactions of the year.

Prior to Atlas, Nordin was president and CEO of SQA Inc., a venture backed, enterprise software company. He led SQA from a start up to a dominant player in the software quality assurance sector. Under his leadership, SQA had a successful IPO and became a highly valued public company. SQA was acquired by Rational Software, which in turn was acquired by IBM. Nordin established his career early at Cognos, where as senior vice president, he served on the executive team that developed the company from a start up through its IPO, helping it become one of the major players in the software industry.

Embotics has a jump start in a key growth sector of the VM market. It is the emerging leader in the real-time management and security of virtual machines in enterprise data centers,” said Nordin. “Virtualization users are rapidly accelerating deployments of VMs into production environments, realizing problems related to VM sprawl and driving the need for secure VM identification, traceability and control mechanisms. Embotics has the leading solution for this problem.”

Embotics Corp.