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On Demand In Demand

More IT pros than ever before are reaching out for help with storage-related issues. And in the process, a new "on-demand" market is taking shape.

"On demand" is a buzzword for application-based services, such as hosted email, online backup, and managed storage. And as things heat up in data centers worldwide, these offerings are gaining momentum.

The trend toward on-demand services is evident across the news recently for instance, in Network Appliance's promise to offer Microsoft Exchange hosted services based on its StoreVault NAS.

Attendees at NetApp's North America Partner Summit in San Francisco last week say Sajai Krishnan, general manager of NetApp's StoreVault Business Unit, referred to the joint offering of Azaleos's appliance for MS Exchange with NetApp's StoreVault NAS as an upcoming incentive package for channel partners to create on-demand Exchange services. (See Energizing Exchange.)

There are other signs that on-demand is catching on. GlassHouse, which specializes in online backup services, is aiming to strengthen its position with acquisitions. (See GlassHouse Grabs Israeli Firms.)

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