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DataCore Sacks Some Sales Staffers

DataCore Software Corp. has quietly cut around 20 employees in the past few months, due largely to what an executive calls a "realignment of the business" to position the storage visualization software company for a strong 2004.

According to Ken Horner, DataCore's VP of marketing, the startup has around 160 employees today, down from a high of 200 two years ago. Horner tells Byte and Switch that about half of the reductions are the result of "evolution and attrition," with most of the rest resulting from the company eliminating its channel account managers.

"Over the past three or four months, we've been realigning our business," Horner says. "We've refined our sales delivery process. We had to let a couple of folks go."

Horner says the channel account managers were often overlapping with DataCore's direct-touch sales force. The account managers with sales experience were given sales jobs and the others were laid off.

"We want to eliminate the number of layers we have touching our partners and touching our customers," he says. [Ed. note: A case of inappropriate touching, then.] "The channel account mangers became kind of middlemen between our partners and sales group."

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