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Coy Caringo

Caringo announced new funding today -- but don't ask how much.

Austin Ventures and Vodafone Ventures have contributed to the content storage software vendor's undisclosed amount of private equity financing -- with an undisclosed sum of private equity financing.

That's all you need to know. "Our executive committee determined that it was not in the best interest of the company to disclose the amount," says Caringo VP of marketing Derek Gascon.

Then why announce anything?

Gascon says Caringo wanted the world to know that two leading VCs had taken stakes in the company. That looks good, sounds good, and doesn't mislead anyone, right?

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