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CA Opens Online Store

Computer Associates International Monday opened an online site enabling customers to buy direct from the Islandia, N.Y. technology vendor.

CA said the online storefront was designed to cater to SMB customers, but any customer can source a wide range of CA products from it.

"CA continues to make it easier for customers of all kinds to take advantage of our management software solutions," said Gary Quinn, executive vice president of partner advocacy, in a statement. "Our new online store is part of our overall strategy to simplify access to CA solutions and expand our presence in the SMB markets."

CA is offering a 10 percent discount to first-time customers of the online store.

VARs were disappointed that CA, which has been preaching a channel-friendly gospel for months, decided to increase its direct-sales effort in this manner. CA has said it wants to significantly increase its indirect sales revenue, and has stressed the importance of the SMB market, since the CA World partner conference in May.

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