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Brown-Forman Uses Documentum

HOPKINTON, Mass. -- EMC Corporation (NYSE: EMC - News), the world leader in information infrastructure solutions, today announced one of the largest American-owned spirits and wine companies is leveraging EMC Documentum® software to help manage a wide array of unstructured and interactive content types within three of the company's key marketing applications.

Brown-Forman Corporation is recognized as one of the top-10 largest spirits companies, employing 4,750 people worldwide. It sells 37 brands internationally including Jack Daniel's, Southern Comfort and Finlandia Vodka. The company implemented the Documentum enterprise content management (ECM) platform to help it manage interactive content and brand assets for marketing and advertising programs, such as high-resolution artwork, photography, presentations and branded digital press room web sites.

Brown-Forman places a premium on managing its brand assets and interactive content, deeming these to be critical to engaging customers with information that educates, involves and entertains. Taking advantage of the EMC Documentum platform and EMC Captiva® software for document capture, Brown-Forman is able to consolidate information silos and more efficiently manage content across the enterprise -- from invoices and paper documents to photographs and digital videos.

"Because we are faced with an ever-increasing amount of business content to manage, the task of finding an enterprise content management solution became a top priority for us," said Brown-Forman Lead Systems Engineer Rob Price. "In EMC Documentum, we found a solution that enabled us to reduce cycle time for invoice processing, seamlessly deliver brand assets and quickly publish on the Web. Taking this one step further, the platform has also allowed us to reduce mailing costs and advertising agency fees, increased our visibility and facilitated outsourcing of non-strategic tasks. We look forward to unlocking even more of the power of EMC Documentum in the months and years to come."

EMC Corp.