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Blue Coat Optimizes Chinese TV

SUNNYVALE, Calif. -- Blue Coat Systems, Inc. (Nasdaq:BCSI), the leader in WAN Application Delivery and Secure Web Gateway, today announced that CCTV.com, the official website of China Central Television (CCTV), the primary broadcaster in the Peoples Republic of China, has deployed Blue Coat® ProxySG® appliances to optimize the delivery of on-demand and live video programs to large numbers of viewers on the Web. In addition, Blue Coat appliances deliver other Web content and protect the television broadcaster’s Web and video servers.

Using Blue Coat appliances, CCTV already has been able to meet the demands of its growing Web audience for online delivery of important television programming, including coverage of the 17th CPC National Congress and the Chang’e-1 lunar exploration program. ProxySG appliances enable CCTV to reach more viewers simultaneously by offloading their internal video servers and presenting cached video directly. CCTV also anticipates that the appliances will help meet the demands from a large global audience of Web viewers for the Beijing 2008 Olympic Games. CCTV.com is the authorized online broadcaster for the event.

“Blue Coat appliances have helped us reach a worldwide audience with crucial television coverage of important events,” said Mr. Wang Wenbin, general manager of CCTV.com. “As we prepare for the 2008 Olympics, we believe we can efficiently and effectively treat viewers around the world to a brilliant visual banquet of the game’s pageantry and soaring human achievements.”

Blue Coat Systems Inc.