Network Computing is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Alternative Universe

8:00 AM -- Have you tried buying a cellphone without a camera lately?

If you're like millions of consumers, you may have been pushed into buying a camera phone despite your puzzlement. But the campaign hasn't worked. According to a report from the NPD Group, cellphone operators are extremely disappointed that people are just taking pictures and then using their phones as glorified photo albums instead of forwarding the pics to friends, families, ex-bosses, and the like. Apparently, the average consumer doesn't perceive an image in the same way as a text message, and that means less revenue per subscriber.

The fact that any customer, whether the product is a cellular phone or networked storage, just wants data to be available when they need it should come as no surprise. Consumer or corporate users all have to choose between nice to have versus need to have. IT vendors need to pay attention.

Four-gig Fibre Channel vendors, are you listening? The same goes for you purveyors of information lifecycle management (ILM) suites and other storage resource management (SRM) schemes. And let's toss in the mostly very pricey CDP packages while we're at it.

It's dangerous to get too enamored of one's many marvelous wares. The risk is that you wind up in an alternative universe -- one not peopled by your customers.

  • 1