Power is another challenging area for our customers, and we help bring predictability there as well, by providing a factor of 3 to 4 times the savings compared to our competitors. In New York and London, you have well defined space for your business operations; you cannot get any more, it just is not possible. We deploy our systems in one-third the square footage of our competitors. We lead the industry in volumetric efficiency with 74 terabytes per square foot. We solve performance problems for unstructured data; scalability problems, both in terms of performance and capacity; and we greatly reduce management challenges for the network and environment with power and footprint savings.
How do you see user storage requirements? Will requirements continue to grow?
Absolutely! No question, storage requirements will continue to grow exponentially by 100-fold over the next decade. To put it in perspective, I bought a digital camera a few years ago and it came with a 512MB memory stick. I bought a new one this year and it came with a 32GB memory stick. That's a 60-fold increase in memory. This is just one example of unstructured data, downloadable and shareable. What was tens of thousands of Internet users is rapidly growing to millions and billions. There is no stopping the growth of unstructured data.
What are the industry trends you see driving storage growth these days?
The shift from analog to digital content is driving storage demand. The transition to all-digital content is taking place everywhere from TV stations to film studios, to post production houses and digital intermediate facilities -- is fueling massive requirements for data infrastructure platforms that are designed for the all-digital era. Blu-Ray optical disc encoding is a big driver as well, as is cloud computing.
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