Cisco To Get Into Consumer Electronics

The expanding role of networks in the home is pushing Cisco toward developing consumer electronics products, a company executive says.

January 17, 2006

1 Min Read
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Cisco is planning to get into the consumer electronics marketplace and will sell products ranging from phones to home theater equipment, the Financial Times reported this week.

A Cisco executive said in an interview with Financial Times that the long-time network equipment vendor is moving toward consumer electronics because of a changing marketplace.

"The Internet and new networking requirements are enough of a disruptor for us to enter a new market," Charles Giancarlo, Cisco's chief development officer and head of the company's Linksys division, said.

While Giancarlo provided few specifics, many new applications, such as voice-over-IP and IP-based television, are starting to run over home networks. Cisco's Linksys business unit serves those markets but, so far, has primarily focused on wireless networking equipment such as routers.

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