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Sprint Finds a New Direction With GPS/Data Bundle

Sprint Nextel plans to start bundling in global positioning system (GPS) navigation with some of its wireless data services at no extra charge.

Interesting in the sense that road warriors, especially those with a bad sense of direction, may enjoy this feature especially free of charge. I don't think there's much of a value add here for the enterprise; it may lure more consumers or small businesses to Sprint or push existing customers over the edge into purchasing a data plan in order to take advantage of GPS.
Sean Ginevan
NWC Contributing Editor

While GPS is becoming more common in cell phones and smartphones, carriers typically charge an extra fee for GPS-enabled services.

Sprint said that starting in April it will begin offering unlimited GPS navigation provided by TeleNav on some of its phones to customers of its $20 per month Sprint Power Vision Navigation pack. That bundle also comes with unlimited data access and Web browsing, the mobile version of Sprint's e-mail, and Sprint Radio and TV. Sprint will also offer unlimited use of the GPS navigation features to its Sprint Power Vision Ultimate Pack and Sprint Power Vision Business packs, each of which is priced at $25 per month.

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