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The NWC Interview: Marja Koopmans; Director of Strategy, Microsoft Office Live



Marja Koopmans
Director Of Partner Strategy For Microsoft Office Live

Microsoft will soon start selling Office Live, which offers Web hosting, e-mail access and business applications. Who's the target audience?

Office Live focuses on small businesses with less than 10 employees. It's the most underserved segment of the market when it comes to technology.

There's a free version, a $19.95-a-month version and a $39.95-a-month version. Can you make Microsoft-like margins off of this?

The business model is a combination of advertising, subscription revenue and transaction revenue. Most of these small businesses already have the Office applications installed.

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