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Net, Wireless Skills Hot Commodity At WWE

If you're looking to get hired onto the Internet/wireless tech team at World Wrestling Entertainment, Inc don't think the only qualifier is good technology skills. As Jon Zerden, VP of Interactive Technology at the Stamford, Conn.-based integrated media and entertainment company says, new staffers must have strong communication skills and be a good personality fit to work in his department.

Zerden's group, which is responsible for Internet and wireless strategies, which includes messaging technologies, has nearly a dozen staffers and he's anticipating doubling that staff count within the next year or so.

"We work in a start-up type of atmosphere, a team effort in which everyone typically wears many hats," says Zerden, who joined the entertainment conglomerate nine months ago. He's excited about the wireless tech efforts taking place as WWE sees a huge customer need for messaging and texting capabilities around its entertainment products, similar to the American Idol text voting that takes place at the end of the weekly shows.

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WWE, in business for over 25 years, delivers its entertainment product through four distinct business lines: live and televised entertainment, pay-per-view, consumer products such as magazines, video games and toys, digital media via the company's ecommerce, mobile device services, and feature film projects. The digital division is where Zerden sees exciting business opportunity and development.

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