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Yahoo Adds Podcast Search, Stiffens Competition With Apple

Yahoo Inc. on Monday launched in beta a podcast search service, heightening the web portal's competition with Apple Computer Inc.'s iTunes music service.

Yahoo Podcasts enables consumers to search a directory of 10s of thousands of the audio programs.

In launching the service, Yahoo, based in Sunnyvale, Calif., adds capabilities that strengthen its position against Apple. The Cupertino, Calif., company lets consumers search and subscribe to podcasts through its iTunes music service, which is a downloadable desktop application.

Through Yahoo search, consumers can choose the podcast player that they want to use, including the Yahoo Music Engine, iTunes and the Windows Media Player. Podcast files can also be saved and downloaded to a digital music player, such as the Apple iPod, iRiver, Dell DJ and Creative Zen.

Podcasting leverages a technology launched by former MTV VJ Adam Curry, who began distributing the iPodder program he wrote with AppleScript on an open source basis in November 2004. The software launched a cottage industry of amateur podcasters.

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