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WAN Services Vendor Straitshot Targets VoIP

Straitshot Communications, a Bellevue, Wash., vendor specializing in WAN services for bandwidth-hungry applications like VoIP, on Monday launched a new channel program for solution providers serving small and midsize businesses.

Straitshot can deliver highly redundant, high-speed bandwidth that handles data and voice for as little as $179 per site, said Chairman and CEO Robert Hogan. Reselling the service requires little telecommunications experience, and VAR partners can earn residual commissions of 11 percent to 20 percent, he said.

Maximum bandwidth at minimum cost is what Straitshot's Intelligent Private Network (IPN) service is all about, according to Hogan. "[IPN is] a solution that is not only priced properly for the SMB market but also brings sophistication to the SMB market," he said.

The new channel program includes free sales and technical training, promotional tools, discount demo networks and joint marketing efforts, Hogan said.

Straitshot does practically all of its business via VARs and integrators, and the company is seeking more partners. Hogan said Straitshot now has about 50 partners and aims to grow that figure to about 200 within a year or so. No certification is required to become a partner, and although most Straitshot partners hail from the telecom arena, IPN is more a traditional IP network solution than a legacy telco application, he added.

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