Network Computing is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sun Goes To Washington With New Offerings

Sun Microsystems unveiled a preconfigured rack option for its Opteron-based servers and new management offerings on Tuesday when the computer-systems vendor turned its focus on government customers as its quarterly road show hit Washington, D.C.

"About a year ago we saw that our turnaround was not going to be done by advertising, but with a strategy of winning the hearts and minds of customers industry by industry," says Anil Gadre, executive VP and chief marketing officer for Sun.

Sun hosts quarterly product updates and rollouts. Recent events were held on Wall Street in New York for the financial industry and in Santa Clara, Calif., for the education industry.

The industry focus as been part of Sun's overall effort to reinvigorate the company both financially and technologically, Gadre says.

Through the first three quarters of fiscal year 2005, ended March 27, Sun's revenue was flat compared to the same period a year ago at about $8.1 billion. But it had reduced its losses to $138 million, compared with $1.2 billion in the first three quarters of fiscal 2004.

  • 1