Satisfied with its enterprise application server push, Oracle plans to spread its integration mantra throughout the much-wooed midmarket.
But the company will need to convince smaller VARs and ISVs that its plans to hire additional application server suite sales specialists and its tightening ties with CDW don't represent conflict.
Next month at Oracle World in London, Oracle plans to launch a Standard Edition of Oracle Application Server 10g that includes its application server plus its Web server and portal server, said Thomas Kurian, senior vice president, application server, for Oracle. Although Kurian declined to disclose pricing, he said the offering will be positioned squarely against Microsoft's Small Business Server and focused on small and midsize enterprises.
"Microsoft is the primary competitor we see here," Kurian said during a briefing in New York, downplaying the ability of either of its fierce rivals in this sector, IBM Software and BEA Systems, to reach this market.
Oracle also plans separate editions of its portal, Java development tools, integration technology, business intelligence engine and identity management technology. And it will build out industry-specific functionality for telcos, high-tech manufacturers, health-care providers, financial services firms and retail/consumer packaged-goods companies, Kurian said.