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NACR Puts Words Into Action With Company-Wide Avaya Unified Communications

EAGAN, Minn. For communications expert NACR (North American Communications Resource, Inc.), using the same solutions that it sells to customers has proven to be a smart and successful strategy for enhancing company-wide productivity, collaboration, and service levels.

As the largest Avaya channel partner, NACR has locations across the country and is a leading provider of end-to-end communications solutions including VoIP, convergence, mobility, collaboration, unified messaging, and contact centers. The company also offers comprehensive consultative and technical support, including network readiness, design, implementation, and testing services, as well as remote diagnostics and resolution, maintenance, refurbishment, and repairs.

According to Tom Roles, President and CEO of NACR, "Our commitment to investing in Avaya Unified Communications and other state-of-the-art technologies is critical to empowering our employees and in turn, providing the high standards of responsiveness and personalized support on which NACR has built its reputation."

"Our nationwide presence and customer-centric approach to support make NACR a highly mobile organization -- not only with sales, engineering, and technician teams who travel frequently, but also with executives and other support personnel who work remotely as needed," according to Mark Whitacre, National Director of Unified Communications for NACR. "Implementing these solutions across the company enables all our employees to be mobile yet still highly accessible and productive at all times."

NACR's underlying infrastructure uses the latest Avaya Communication Manager software (Release 5.2.1) to take advantage of Session Initiation Protocol (SIP) for multimedia communications, terminating SIP trunks directly and transferring all long distance and 800 traffic to SIP trunks. To date, the company has converted 15 remote branch offices to gateways off Communication Manager at its headquarters location. Thirteen of those locations are protected by Local Survivable Processors, while two protect the entire system with Enterprise Survivable Servers (ESS).

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