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Lots Of Buzz Around Consumer-Oriented Triple-Play Networks

There was audible buzz around triple-play services at this week's Supercomm 2005 show in Chicago. Service providers are excited about the huge potential of being able to deliver to customers all of their data, voice, and video over a single IP network.

Triple-play services will primarily be targeted at consumers looking to do cool new things with video on their mobile devices. Triple-play is not essential for business-critical applications, and businesses might not deploy triple-play unless they see real value in video applications, industry analysts say.

Even Microsoft is now turning to the triple-play model. The vendor introduced software at Supercomm to help telecom carriers create voice, video, and data services over IP networks. There was plenty of triple-play gear being introduced as well. Computer networking equipment manufacturer ZyXel Communications Corp. rolled out its 5000 Video Phone with all-in-one voice, video, and data capabilities. The vendor also showed off its line of voice-over-IP, ADSL, and VDSL products designed for triple-play services.

Future triple-play applications are going to be aimed at and customized for the individual user, said Tarcisio Ribiero, director of industry segment marketing at Tellabs Inc., during a session at the Supercomm. They will mostly appeal to the "Eco Boomers"--America's biggest consumer group that doesn't know the world without cable TV, video games, and the Internet, Ribiero said.

There's also potential for triple-play apps in education and health care. Service providers envision a world where triple-play would be used for home education, private classes, and recording classroom sessions. They could be used for school monitoring services, where parents would be able to watch how their kids are performing in classes, and even for remote access to libraries.

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