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HP Renames Appliances To Match Servers

Hewlett-Packard is simplifying its NAS image by renaming its appliances to line up with the servers on which they are based.

The company also plans to introduce technology to expand the role of its NAS appliances, especially when it comes to using them with Microsoft Exchange.

Starting this week, HP's NAS appliances will carry the same model numbers as the ProLiant servers that provide similar base-level functionality, said Ian Duncan, worldwide NAS marketing manager at HP, Palo Alto, Calif.

The hardware for the NAS appliances and HP's ProLiant servers is identical except for the operating system; the appliances use Windows Storage Server 2003 plus utilities.

Carl Wolfston, director of Headlands Associates, a Pleasanton, Calif.-based HP solution provider, said the NAS renaming is a good marketing move and the changes will make it easier for him to carry HP's broader server messaging to customers. "Often, customers buy a box, and they don't really know what they have," Wolfston said. "Now they will."

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