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Environmentalist Pranksters Pose As McDonald's Execs At Corporate Game Conference

At the International Serious Games Event 2006 in the U.K Monday, environmental activists offered some unexpected levity.

Posing as a representative of McDonald's Interactive, a non-existent division of McDonald's Corporation, a man with the unlikely name Andrew Shimery-Wolf delivered a low-key critique of corporate environmental practices backed by PowerPoint slides.

The International Serious Games Event 2006 is a two-day conference that was held in Birmingham, England to showcase serious applications for game technology like business simulations and industrial training.

"Today I'm going to tell you the story of a game so serious that it changed the direction of a company," Shimery-Wolf said. "And I'll also talk about an even more serious game - the game we're all playing with the future of the world."

Shimery-Wolf then went on to talk about the dire consequences of global warming. He concluded, "We in the serious software industry have a powerful tool at our disposal. We can use it to change the world, or we can use it to serve suicidal corporate policies."

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