Network Computing is part of the Informa Tech Division of Informa PLC
Coca-Cola Drinks In New Social Data
Coca-Cola is using its new Freestyle drink dispensers not only to deliver a customized drink to its consumers, but also to better understand consumer behavior, especially toward Coca-Cola. The company is also attempting to create an engagement mechanism to stoke viral marketing among those customers, according to Alison Lewis, Coca-Cola's Senior Vice President of Marketing, who spoke at Web 2.0 Summit in San Francisco on Wednesday.
Freestyle dispensers contain more than 100 Coca-Cola brands, all available on a machine that lets users make a touch-based selection, but also mix those brands into a customized drink.
Lewis said this wasn't just a dispenser, but a "connection machine," and an "engagement platform." Because Coca-Cola's products flow through distribution channels (like Safeway and Burger King) that don't allow real-time information tracking, these new machines will let Coca-Cola be more responsive to customer needs, she said.
[Want to boost your social networking and professional appeal to recruiters and potential employers? See 10 LinkedIn Tips for IT Pros.]
But make no mistake, the company is also hoping to engage customers directly. Consumers can share Freestyle choices via Twitter and Facebook, encouraging friends to try a favorite drink, and have conversations about it. Or in Lewis' words, "turn the passive asset into an active experience."
Lewis talked more about what was possible, rather than the actual results of these efforts. The company will be using big data tools to analyze all of the structured data from the Freestyle dispensers, and the unstructured data from whatever social experiences materialize, she said.
Grab a beverage and watch the video below.
Recommended For You
Businesses are actively using Telecom APIs to support their distributed workforces, boost customer service and retention, and enable greater scalability of communication capabilities.
WAN managers must appraise what happens to their traffic once it leaves their office over a best-efforts internet connection. Performance on the “internet middle mile,” once the telco’s problem in the MPLS network, is now a concern for the enterprise.
Infrastructure investments for broadband service delivery can flow in many directions, but making wise decisions will maximize the value.
Semiconductors are scarce, and so are many types of network gear. The wait for things to get back to normal may be a long one.
The biggest factor when choosing an edge deployment option is whether services are available in the geographic region or regions where they are needed.