An IT Pro's View: Why Interop is a Unique IT Conference

I’ve been attending technical trade shows and conferences since 2003. Over that time, I’ve witnessed a dramatic shift in the style and content these conferences deliver. Instead of being focused on problems that we face in enterprise IT, most conferences today are now solely focused on the products. While there is clearly a market for product-focused technology conferences, it’s nice to know that a few shows still offer the ability to dig deep into what issues IT professionals face without being bombarded with product marketing.

Interop is probably the best conference in the industry at providing this uniquely special angle. Let’s talk about who Interop is for – and why you should be attending.

Interop for IT management and executives

CIO’s and top IT management should be paying little attention to technology vendors and products. These are the types of details that should be left to implementation-focused employees. Instead, their focus should be on how they can use technology to shape business strategy. At Interop, IT managers and executives from around the world can gather to listen to and share their ideas about how to solve business problems using enterprise tech.

Read the rest of the article on InformationWeek.

Get details on this year's Interop19 Infrastructure conference sessions.