Web Analytics Test Criteria

browser2%OS1%

Connection speed5%Resolution2%Color pallet0%Country location of visitors7%Return Visitor31%Frequency of visits36%Pages per visit - Avg/min/max16%Days between visits1%

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Site Overview

Page views over time5%Pages viewers by category ie. URL, Group of URLs, Directory, Group of sites on a web site26%Referring sites and url26%Efficiency of search engine key word buys22%Overview Reports - partitioned and sorted by group/site - sub group/site - inter group/site15%IP or AS number by category ie URL - Visitor - Visits4%Error reporting2%IP Information IP sorts - Group, Site, URL, Visitor, Visits73%IP resolution to Host27%

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IP Information

IP sorts - Group, Site, URL, Visitor, Visits73%IP resolution to Host27%

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Path/Navigation Analysis

Path determination - by business group/site - by inter group/site - by sub group/site7%

Path metrics - page view by steps - number of session14%Defined path effectiveness - Why or why not29%Defined path effectiveness compared between successful and failing paths20%Undefined path detection - From where to where - Why?10%Intra site tending - by page, by user, by article, by product etc1%Site navigation queries - by entrance, exit, unique visitor etc?12%Graphic view of page utilization by groups of users - What browsers are supported2%Internet Search Terms7%What terms most commonly lead to successful experience (purchase / finding info)17%

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E-commerce/content Analysis

Most valuable customers22%

Sources for most valuable customers22%Uniquely id customers9%Follow up with targeted uniquely ID-ed customers3%What users spend the most time on the site?12%Product purchase12%Cross selling opportunities2%

Merchandising analysis6%User tracking for follow up campaigns10%

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Administration

Security including delegated access control15%Security integration into directory services3%Security access and policy audit reports3%Group creation - ease of - delegation thereof7%Group flexibility - hierarchal, organizational, geographical - inter domain etc?11%Change flexibility - services may be more difficult to make changes to.8%Sarbanes Oxley compliance2%Data feeds in and out11%3rd party integration - CRM - Content - EAI etc.34%

Number of concurrent consoles / users6%

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Training and Support

Cost of support calls and support contracts31%Cost of training10%Documentation - online - ease of use etc?59%

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Report Writer

Historical reporting - day to day, week to week, month to month - year to year etc.15%Historical granularity - daily for how long - wkly for how long etc?4%Report segmentation - business group/activity/site5%Multi-dimensional reporting capabilities26%Publication options - Email links, Email text, public pages, excel etc?2%Scheduling - frequency, calendar4%Data currency - real time, delay?2%Ad hoc reporting - whatever whenever38%Report rendering speed3%

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Reports

Browser1%IP Addresses2%Marketing Campaigns on Partner and Affiliate Sites17%Page views6%Parameter Analysis9%Referrers6%

Scenario Analysis29%Search Engines10%Top Level Report2%Top Urls3%Visits/visitors14%

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