Spectra Logic Helps Channel Partners

BOULDER, Colo. -- Spectra Logic, the data storage innovator, today announced its new three-tiered channel partner program, SpectraEDGE. More than 300 Spectra Logic partners, across multiple vertical industries worldwide will now receive specialized tools and resources based on revenue achievements and certification benchmarks. SpectraEDGE lets channel partners achieve revenue goals with higher margins; better protect and register accounts; and shorten the sales cyclein a customized, flexible format.

Dubbed SpectraEDGE, the new program focuses on four commitments Spectra Logic will use to help partners generate revenue: Educate, Develop, Grow and Excel. Channel partners are classified into three categories: Elite, Premier and Authorized.

SpectraEDGE partners can leverage a complete set of marketing and sales materials in four resource center areas: deduplication; energy conservation; IT security; and media management. Resource centers offer unlimited access to: brochures, case studies, glossaries, presentations, slicks, white papers, and multimedia files such as videos and banner ads – making it possible to quickly and easily rollout a complete demand generation integrated campaign. SpectraEDGE also features dedicated Channel Account Manager staff members to support channel partners.

"Spectra Logic has an established reputation as the chosen storage expert for many channel partners in the industry," said Amy Rao, CEO, Integrated Archive Systems, the first-named Elite Partner in the new SpectraEDGE program. "IAS began selling Spectra products eleven years ago and has always received top-notch training to help brush up our skill sets, and collateral to help us sell products most efficiently. I am confident the SpectraEDGE program structure is as customizable and flexible as Spectra's actual solutions."

Spectra Logic Corp.