Netezza Announces DSR Appliance

Netezza and Market6 announce first-ever demand signal repository appliance, designed to optimize the 'last mile' of the supply chain

January 15, 2008

3 Min Read
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NEW YORK -- Netezza Corporation (NYSE Arca: NZ), the global leader in analytic appliances, and Market6, Inc., the leader in solutions to optimize the last mile” of the supply chain, today announced a partnership to develop the first Demand Signal Repository (DSR) Appliance. With this appliance, joint customers will realize far greater returns on their investment by understanding and responding to the demand signals in their supply chain.

The companies’ combined solution enables consumer product goods retailers and manufacturers to operationalize their demand signal data for tactical use, while providing even more robust strategic insights. Market6’s DemandView™ last mile supply chain application suite running on the Netezza Performance Server® (NPS®) appliance enables proactive response to the volatility of demand that results from trade promotion, merchandising activities and continually changing store conditions present in the last mile of the consumer goods supply chain. As an early member of the Netezza Developer Network, Market6 has been able to embed analytic capabilities within the Netezza appliance, leveraging Netezza’s high-performance, streaming processing to analyze data at the most granular level.

With the Netezza/Market6 DSR Appliance, both retailers and manufacturers will have the unprecedented ability to gain top-line growth by reducing out-of-stocks, and to measure the effectiveness and ROI of managing the supply chain as it hits the retail shelf. Further, Netezza’s speed of processing enables the DemandView Platform to rapidly respond to changes in business processes, so that the DSR Appliance will reflect shifts in product, competition, shelf configuration, distribution, sales force alignment, seasonal patterns and other areas that would normally consume a significant amount of resources and time in traditional data warehouses or other DSR technologies. Now, for the first time, consumer goods retailers and manufacturers will be able to understand and intelligently respond to changes in demand at the farthest edge of the supply chain.

In a separate release:

NEW YORK -- Netezza Corporation (NYSE Arca: NZ), the global leader in analytic appliances, today announced that Gander Mountain has selected the Netezza Performance Server® (NPS®) analytic appliance as its enterprise data warehouse (EDW) solution. With Netezza, Gander Mountain will be able to run analytics for merchandising, supply chain management and financial planning faster and use the resulting reports to make better business decisions.Gander Mountain is the nation's largest retail network of stores for hunting, fishing, camping, boating, marine and outdoor lifestyle products and services. Product managers and merchandisers at the Company rely on its wealth of sales, inventory and merchandising data to help them make informed buying and marketing decisions. However, Gander Mountain’s existing data warehouse was unable to keep up with the increased data volume and analytic demand, resulting in long data load times and the inability to generate necessary reports and analyses. With the NPS appliance as its EDW, Gander Mountain plans to achieve faster reporting, dramatically reduced data load times and significantly faster query performance. This speed, combined with more in-depth analyses on sales and inventory management processes, will allow the Company to make more informed, data-driven decisions.

“In order to stay competitive in the retail industry, important marketing and sales decisions need to be made quickly, but also need to be based on quantifiable data and sound business theory,” said Andy Winans, vice president of retail and CPG at Netezza. “Netezza provides some of the world’s leading retailers with the ability to quickly and simply analyze only the relevant data to help them make smart business decisions. Using the NPS system, companies like Gander Mountain are able to access the most up-to-date data and perform key analyses quickly, resulting in optimum business decisions and strategies.”

Netezza Corp.

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