InterVideo Touts Video Conversion In Three Steps

InterVideo Inc. on Monday rolled out iVideoToGo, an application that lets users copy personal videos for playback on Sony PSP game consoles or Apple Computer iPods.

The move brings H.264/MPEG-4 Advanced Video Codec(AVC) technology to consumers for $29.95 in software that the company says takes only three steps to convert DVDs and video files into PSP- and iPod-compatible files.

In addition to supporting H.264 and MPEG-4 formats for iPods and PSPs, iVideoToGo supports DVD-Videos, AVI, MPEG, WMV, MOV, MP4, DivX, ASF, DVR-MS, 3GP and others.

iVideoToGo includes InterVideo's H.264 codec. H.264, known as the AVC specification or MPEG 4-Part 10, provides two to three times the compression efficiency of other applications, such as the MPEG-2 standard, which could enable users to pack more movies on their PSPs and iPods.