IDC:DVD Burners Lead

FRAMINGHAM, Mass. -- Overall PC market growth, driven by portable PCs, will give the worldwide CD/DVD market a moderately positive outlook in 2008 and lead to increased demand for slim drives. Despite the ramp of Blu-ray drives, DVD burners will continue to be the leading volume product until 2012. However, as the PC market's adoption of DVD burners becomes saturated and increasingly commoditized, Blu-ray adoption will accelerate in 2009 and Blu-ray drives will become the majority of the total market value in 2012.

"DVD burners will remain the bread-and-butter business for ODD vendors," said Wolfgang Schlichting, research director, Removable Storage at IDC. "Despite Blu-ray's win over HDD in the format war, Blu-ray drive adoption will be limited in 2008 because of their high price and only moderate consumer interest."

IDC