Emulex Adds Reseller Program

Emulex launches new reseller program to provide enhanced services and support for its expanding network of channel partners

October 10, 2007

2 Min Read
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COSTA MESA, Calif. -- Emulex Corporation (NYSE:ELX) today announced its new reseller program designed to deliver customized programs with unmatched efficiency for its channel partners. The new Emulex Reseller Program also enables Emulex to expand its network of server and storage integrators, value-added resellers (VARs) and channel consultants that recommend and deploy storage area network (SAN) solutions.

"The Emulex Reseller Program is a key component of Emulex's growth and diversification strategy laid out last year and is aimed at strengthening the Company's core business and driving market share growth," said Mike Smith, executive vice president of worldwide marketing, Emulex Corporation. "This new program enables Emulex to more closely align the Company's sales and marketing activities with its channel and OEM partners."

"Emulex designed this reseller program based on extensive research within the VAR and distribution channels so that it stands above competitive programs, delivering efficiency and above all else, profitability for its channel partners," said Steve Marconi, vice president of worldwide channel sales, Emulex Corporation. "The expansion of our network of channel partners is critical to increasing the strength of the Emulex brand and capturing incremental market share."

Members of the new Emulex Reseller Program may receive exclusive benefits including market development funds, trade-in and demo product, as well as sales incentives -- all designed to increase Emulex channel partners' profitability and growth. Resellers also have access to online deal registration application and tracking, which minimizes the time required to complete the sales process. In addition, member resellers have access to a number of powerful sales and training tools.

"Emulex obviously had the reseller in mind when they designed this program. The Emulex Reseller Program portal is easy to use, gives us complete control over access to information specifically related to our business and visibility into the status of our transactions," said, Doug Hazell, account manager, HPS. "Emulex has been a business partner for several years and understands our needs, which is why we decided to participate in the Reseller Program, and we look forward to continuing to work together to further the adoption of Emulex products."Emulex Corp.

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