Don't Cede Search Market to Microsoft Yet

Some pundits have predicted that MSN Search will wipe Google off the map, like Internet Explorer did to Netscape. We say, "Don't be so hasty."

December 3, 2004

1 Min Read
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But that analogy doesn't hold water. The Google faithful are far more loyal than Netscape users were. And Google is a commercial juggernaut in its own right, with close to $2 billion in cash and fast-growing profits to fund technical innovations and marketing support. Netscape never had the financial clout to outmaneuver Microsoft.

What's more, Netscape was never fully wiped out. Firefox--an update of the Netscape browser developed by the volunteer programmers of the Mozilla Foundation--has taken 5 to 6 percentage points of IE's dominant market share since a preview version was released several months ago. The foundation, which released the 1.0 version of the browser last month, is projecting a 10 percent market share by year's end. Clearly, even Microsoft's marketing might isn't enough to silence good technology.

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