AOL ends popups but not quite

AOL ends popups ads. That's good. But they are rethinking about using rich-media advertising. That's bad. AOL will no longer accept 3rd party popups. That's good. But they will still use popups for advertising AOL and Time Warner features. That's...

December 3, 2002

1 Min Read
NetworkComputing logo in a gray background | NetworkComputing

AOL ends popups ads. That's good. But they are rethinking about using rich-media advertising. That's bad. AOL will no longer accept 3rd party popups. That's good. But they will still use popups for advertising AOL and Time Warner features. That's bad. AOL's new version lets users block popups. That's good. This drops AOL's EBITDA by about $30 million, but helps retain customers. We don't know what that means. When I closed this article I got TWO popups. Rrrrrrrrr.

SUBSCRIBE TO OUR NEWSLETTER
Stay informed! Sign up to get expert advice and insight delivered direct to your inbox

You May Also Like


More Insights