Analogix Appoints Eichen President

Mixed signal semiconductor startup Analogix Semiconductors Inc. has appointed industry veteran Bill Eichen as its president and chief operating officer. Eichen, 44, who will report to Analogix founder and CEO Kewei Yang, comes to Analogix with more than two decades of experience in the communications semiconductor industry.

Since 2002 he had been CEO of Memcall, a pioneer in layer 4-7 search processor technology, and previously was founder and vice president of marketing for Nueba Semiconductor, a security processor startup.

He has held a variety of management positions at the communications divisions of Cypress Semiconductor, Integrated Device Technology, Zoran, Motorola, NEC and Teknekron Communications Systems.

He is currently chairman of the board of Software Incubators, a wireless client-server financial services company.

A resident of Palo Alto, Eichen, holds B.S. and M.S. degrees in electrical engineering from the Massachusetts Institute of Technology."Analogix is a very exciting opportunity," Eichen said in a release issued by Analogix today. "Having just introduced its first physical-layer interconnect products in spring of 2004, the company is already generating revenues and has inked customer agreements with major players such as Huawei-3Com. A key differentiator is the company's cross-border business model: having design teams in both Silicon Valley and Beijing enables us to address the well- established global communications market as well as the young and fast-growing Chinese one."

Analogix is based in Santa Clara, Calif., with development offices in Beijing, China. The privately-held company has 40 employees and has raised $10 million from Woodside Fund, Doll Capital Management and IDG Technology Venture Investment since it was founded in 2002.