AIIM Finds Lack of Understanding

AIIM Market IQ finds organizations target enterprise 2.0 but lack clear understanding; corporate culture most important factor

March 25, 2008

1 Min Read
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SILVER SPRING, Md. -- The AIIM Market Intelligence group has released its Market IQ study "Enterprise 2.0: Agile, Emergent and Integrated. The study of 441 end users, underwritten by CoreMedia, Day Software, EMC, OpenText, Socialtext, and SpringCM, found that a majority of organizations position Enterprise 2.0 as critical or important to business goals and objectives, but that few organizations have a clear understanding of Enterprise 2.0. The single greatest factor impacting attitudes, adoption rates and definitions is corporate culture.

To download the FREE AIIM Market IQ go to: http://www.aiim.org/article-industrywatch.asp?ID=34464

AIIM is hosting a Special Webinar on Thursday, March 27 at 2:00 PM EDST for organizations interested in the study results. Register for this FREE webinar, presented by the report authors, by going to http://www.aiim.org/webinar-events.asp?ID=4192.

“Enterprise 2.0 is on the minds of most organizations,” states AIIM Vice President Carl Frappaolo. “44% of respondents indicated that Enterprise 2.0 is imperative or significant to corporate goals and objectives. Another 27% positioned Enterprise 2.0 as having average impact on business goals and success.”

AIIM - The Enterprise Content Management Association

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