AIIM Finds Lack of Understanding

AIIM Market IQ finds organizations target enterprise 2.0 but lack clear understanding; corporate culture most important factor

March 25, 2008

1 Min Read
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SILVER SPRING, Md. -- The AIIM Market Intelligence group has released its Market IQ study "Enterprise 2.0: Agile, Emergent and Integrated. The study of 441 end users, underwritten by CoreMedia, Day Software, EMC, OpenText, Socialtext, and SpringCM, found that a majority of organizations position Enterprise 2.0 as critical or important to business goals and objectives, but that few organizations have a clear understanding of Enterprise 2.0. The single greatest factor impacting attitudes, adoption rates and definitions is corporate culture.

To download the FREE AIIM Market IQ go to:

AIIM is hosting a Special Webinar on Thursday, March 27 at 2:00 PM EDST for organizations interested in the study results. Register for this FREE webinar, presented by the report authors, by going to

“Enterprise 2.0 is on the minds of most organizations,” states AIIM Vice President Carl Frappaolo. “44% of respondents indicated that Enterprise 2.0 is imperative or significant to corporate goals and objectives. Another 27% positioned Enterprise 2.0 as having average impact on business goals and success.”

AIIM - The Enterprise Content Management Association

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