5 Social Lessons From The Rush Limbaugh Imbroglio

In the real-time world, reaction is immediate and dictated by social groups. Consider these crisis communications tips for social marketers.

Eric Lundquist

March 16, 2012

1 Min Read
Network Computing logo

No matter on which side of the political fence you sit, the controversy surrounding the inflammatory commentary by conservative radio talk show host Rush Limbaugh holds potent lessons for social marketing executives.

Where once reaction to controversial topics would be slow to form, and actions such as boycotts were measured in months or years, that is no longer the case. In the moments following Limbaugh's remarks regarding testimony by Sandra Fluke, the social networks moved from outrage to boycott.

What lessons does the controversy hold for social marketers? In the video below, social network guru Allen Bonde, CMO of The Pulse Network and a former McKinsey and Co. analyst, and I break down the issues. In the era of real-time, social-network-fueled action, what steps should a social marketer take to prepare for analyzing and responding to a corporate crisis? Bonde offers five steps social marketing experts should take to prepare for crisis communications.

Eric Lundquist,
VP and Editorial Analyst, InformationWeek
[email protected]

The Enterprise Connect conference program covers the full range of platforms, services, and applications that comprise modern communications and collaboration systems. It happens March 26-29 in Orlando, Fla. Find out more.

About the Author(s)

Eric Lundquist

VP & Editorial Analyst for InformationWeek Business Technology Network

Stay informed! Sign up to get expert advice and insight delivered direct to your inbox

You May Also Like

More Insights