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Windows Live Causes Head Scratching At TechEd

A member of a Windows Live team of developers says he has seen lots of confusion among the people who have visited his booth at Microsoft's TechEd developer conference in Boston, an indication that the company's initiative to take its software to the Web remains a mystery for many customers.

Trevin Chow, who works in the Windows Live ID team, said in a candid blog that the most often-asked question Monday at the booth was: "What is Windows Live?"

"After talking to about 25 customers, it was abundantly clear that customers have no idea at all what Windows Live is, or how it relates to Windows or MSN," Chow wrote. "This explained why there was so little traffic to our booth -- of the people that stopped by, they almost did it by accident. Those that did see us on the TechEd floor plan, probably avoided our booth because they thought they knew what products/services we represented (and were most likely wrong)."

Microsoft declined a request for an interview, but a spokesperson said in an
email that products under the Windows Live brand were currently in beta.

"Today millions of consumers are using these services as we continue to
advance and evolve them for release," the spokesperson said. "We look
forward to launching many of our Windows Live services over the coming
months and year and turning up the volume as we do."

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