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NetApp Moves StoreVault Back Into Mothership

Network Appliance is eliminating the boundaries that kept its StoreVault division a distinct entity inside the company.

"Today, StoreVault is focused exclusively on sales to small and medium businesses. We see a bigger opportunity to expand the target for the StoreVault platforms into remote and branch offices as an extension of our core FAS product line," said Jay Kidd, chief marketing officer at NetApp. "Coupled with our FAS 2000 product, this now gives our NetApp and our channel partners a broader entry product line to sell."

Kidd says there are no management changes as a result of the move, and he insists there will be no changes for resellers, other than having a broader choice of products to sell.

At least one channel partner thinks the news is good. "We had conflicts with NetApp when we sold StoreVault systems to enterprises," says the reseller, who asked not to be named. Enterprise customers were eagerly buying the systems because they were manageable, priced right, and easy to implement, he says. But some sources at NetApp HQ felt the StoreVault deals cut into territory that should rightfully belong to sellers of NetApp's FAS lineup.

"It was a threat. They wanted people to buy the more expensive solution," the reseller asserts.

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