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Intel Unveils New Brand While AMD Energy Clock Ticks

Intel on Monday will continue its "branding" push, unveiling a new name for its upcoming and more energy-efficient processors for desktop and laptop PCs. At the same time, rival Advanced Micro Devices has launched a campaign to highlight what it calls more than $1 billion wasted in energy costs by businesses using Intel-based servers.

Intel will call its new processor line for desktop and laptop computers the Core 2 Duo. Formerly code-named Conroe for the desktop and Merom for the laptop, the new brand name includes a "2" to indicate it's the second generation of dual-core technology and "Duo" to signify the number of processing cores in the device.

The Core 2 Duo processors will be built using a 65 nanometer manufacturing process and will provide a common architecture for the consumer, gaming, notebook, and business desktop segments. Intel will brand its best performing processor, which is targeted at enthusiasts and the gaming market, the Core 2 Extreme. The first PCs using the Core 2 Duo processors are expected this summer.

The
Core
architecture was introduced at the Spring Intel Developer Forum in San Francisco last month. Customers and businesses will be able to purchase systems using the desktop and laptop versions of the architecture later this year as part of Intel's expanded platform branding effort, which includes the Centrino Duo for laptop PCs, Viiv for consumer PCs and related equipment, and the recently named
vPro
for the commercial PC market.

The third new Core architecture-based processor on the Intel road map is code-named Woodcrest. Targeted for the server market, Woodcrest is expected to show up in systems in the third quarter.

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