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EMC Enterprise Flash Drive Technology Enables Liaoning Mobile to Access Billing Information Nearly 70% Faster

HOPKINTON, Mass., Aug. 4 /PRNewswire/ -- EMC Corporation (NYSE:EMC) , the world leader in information infrastructure solutions, today announced that China Mobile Liaoning Company (Liaoning Mobile), a subsidiary of China Mobile, has dramatically enhanced the speed and performance of its customer relations management (CRM) system by adding enterprise flash drives to its existing EMC Symmetrix DMX-4 networked storage system.

EMC pioneered the use of enterprise flash drives technology in its Symmetrix and EMC CLARiiON networked storage product lines to deliver unprecedented performance and energy efficiency. Enterprise flash drives help organizations reduce access time, latency and power consumption. For example, it would take thirty or more 15,000 RPM Fiber Channel disk drives to deliver the same performance as a single flash drive.

In a single month, the system has to manage three billion records generated by 20 million users in the 56 county-level subsidiaries and 14 branches of Liaoning Mobile. Running this workload on traditional 15K hard disk drives, Liaoning Mobile experienced a bottleneck delivering records to the CRM system. This bottleneck led to a delay between the reads and writes reaching the database index and severely limited responsiveness to customers. To address this challenge, Liaoning Mobile deployed EMC's enterprise flash drive technology in 2008 to improve the operational efficiency of its CRM system and provide its customers with more rapid bill checking.

Liaoning Mobile installed just nine 146GB enterprise flash drives in November 2008. To optimize how the drives are used, the company tiered its information so only data from the current month will be saved on the flash drives and older data will be stored on the fibre channel disk. This has helped reduce the amount of time it takes for a customer to check billing information by nearly seventy percent.

Mr. Wang Xin, Director of the system maintenance office in the Business Support Center for Liaoning Mobile, and was the project manager for the enterprise flash drive deployment, said, "There is huge potential for flash technology in the telecom sector. For example, China Mobile's province-level branches experience bottlenecks and congestion of data. Without flash technologies, they would need to buy more fibre channel disks and might not achieve their performance requirements. Due to the enhanced performance, several other province-level branches of China Mobile have added enterprise flash drives to their existing EMC Symmetrix DMX-4 networked storage system."

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