TechWeb Debuts New Network Computing Uber-Site

Leading Networking Brand Now Incorporates former Byte and Switch Content to Deliver IT Decision Makers a Holistic, Real-World View of Technology Impact on the Network and Data Center

September 8, 2009

2 Min Read
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San Francisco - September 8, 2009 -TechWeb, the global leader in technology media, today announced the launch of Network Computing, a significantly enhanced online destination for network, data center and storage Information Technology (IT) decision-makers. Recognizing the fusion of these critical enterprise technologies and the roles of these three groups of decision makers, the new Network Computing destination incorporates the content of Byte and Switch, the former TechWeb site focused exclusively on storage. 

For 20 years, Network Computing has delivered in-depth information and real-world insight for technology decision-makers through a unique "For IT, By IT" approach, relying predominantly on current and former IT professionals. Fueling this trusted "For IT, By IT" methodology, Network Computing has expanded to deliver timely strategy and tactics, news, in-depth features, expert reviews, opinionated blogs, newsletters and digital issues on an array of key enterprise technologies, including:  back-up and recovery, data center architecture and virtualization, WAN acceleration, and unified communications.   

"With the worlds of data, networking and storage colliding, things IT decision makers need to know are changing," stated Mike Fratto, Editor of Network Computing. "IT executives can no longer take a silo view of IT operations and must realize that networking groups, storage groups, server groups and application groups can no longer be disconnected.  The new Network Computing takes a holistic view of technology impact on the network."

Network Computing is at the forefront of the sweeping changes in how IT delivers services and support to organizations, such as data center consolidation driven by advances in servers, storage and networking technologies; the rapid growth of virtualization; advances in automation and control; the impending explosion in cloud computing; the focus on delivering applications; and the rising importance of information security. 

"As IT coalesces around the network and data center, this is the ideal time to transform a powerful B2B brand like Network Computing," said Brandon Friesen, Vice President, Group Publisher of the InformationWeek Business Technology Network, which includes Network Computing. "This new site is a powerful platform to serve both our audience and expanding number of technology marketers trying to reach and engage network, data center and storage decision makers."Network Computing offers technology marketers fully integrated marketing communications programs to engage and activate volume buyers of technology products, and services.  These performance marketing solutions scale from broad-based branding and awareness such as site advertising to targeted lead generation programs focused on specific topics and technologies such as custom analytic reports.  Network Computing also features virtual events, mobile, and social media for user interaction and engagement.  For more information on sponsorship opportunities, please contact Martha Schwartz, VP of Group Sales, TechWeb at [email protected].

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