StoneFly Boasts Channel Partners

StoneFly achieves dramatic channel expansion since launching new MVP channel program

June 5, 2007

2 Min Read
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SAN DIEGO -- StoneFly, Inc., a leading supplier of integrated IP storage area network (SAN) systems and a wholly owned subsidiary of Dynamic Network Factory, Inc. (DNF), today announced that more than 50 new channel partners have signed with the company since the launch of its MVP Channel Program in 2006. Value-added resellers (VARs) cite StoneFly's full-featured, price-competitive IP SAN product line as well as the dedicated support offered by StoneFly as the reason for MVP's success.

In the past six months, StoneFly has gained traction in regions across the globe, building alliances with new partners in South America, Asia and Canada. Earlier this year, StoneFly also announced its entry into the European market with the signing of JAD Logic, Ltd. as a U.K.-based, continent-wide distributor.

According to Ken Friend, channel director for StoneFly, the core success of the program stems from the fact that the majority of the company's partners are highly active resellers. "We are selectively choosing solution providers that are more than just order takers: they not only add significant value to our StoneFly IP SANs, but are also looking to build relationships with their customers in conjunction with us," he said. "These partners rely upon their own technological expertise to put the 'Value' back into VARs."

About 75 percent of StoneFly's MVP Partners are centered in the U.S., and with the launch of the MVP Program, StoneFly reaffirmed its commitment to channel sales following its acquisition by Dynamic Network Factory in early 2006. The company has leveraged the strengths of veteran storage VARs, such as national provider NavigateStorage LLC (, a data protection solutions company founded in 1999.

"StoneFly IP SANs are outstanding products that offer the wide breadth of features -- such as mirroring, storage provisioning and volume management -- required to support even the largest enterprises," said Jim Addlesberger, President and CEO of NavigateStorage. "Today's IP SANs are being deployed in the main data center, as well as in departmental applications. Their performance and reliability are now proven. That's why the best aspect of working with StoneFly, in addition to their quality products, is having a dedicated representative on hand to help us identify the right solution for our customers."StoneFly Inc.

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