Silverpop Picks ONStor
Provider of permission-based email marketing solutions has chosen the ONStor Bobcat Series NAS Gateway solution for its two data centers
December 29, 2007
CAMPBELL, Calif. -- ONStor, Inc., the leading
provider of scalable clustered NAS solutions for the enterprise, today
announced that Silverpop, a leading provider of permission-based email
marketing solutions, has chosen the ONStor Bobcat Series NAS Gateway
solution for its two data centers. The ONStor product's scalability andstability plus significant space and energy savings, were cited by
Silverpop as reasons for their choice of the ONStor solution. Silverpop's
customers include Fossil, Siemen's, British Sky Broadcasting, Little Tikes
and Houghton Mifflin.
"Nonstop content delivery is our business, so downtime is not an
option. Power consumption is a concern, and space is a precious commodity,"
said Kevin Ahrens, director of production operations, Silverpop. "We were
attracted to the high availability of the Bobcat. The space-saving and
consolidation abilities of the product have enabled us to use one-third ofthe floor space we were using before, plus cut our energy costs. The ONStor
solution is very stable and has reduced our storage operational costs by 80
percent."
The four ONStor Bobcats that were deployed are able to support twicethe capacity across Silverpop's storage environment as its previous
solution, while accommodating spikes in utilization without disruption.
Furthermore, ONStor's open NAS capability capitalizes on Silverpop's
existing storage rather than requiring the addition of new storage before
the current investments in capacity run out. As Silverpop's storage needsgrow, the company will be able to add storage to the ONStor environment
from any of their preferred storage vendors, including ONStor.
"The beauty of ONStor has been the ability of the product to easily
expand upon our existing storage. Adding capacity and managing it is verysimple," said Ahrens. "From the ONStor web console, virtual file servers
can be created and moved very quickly, and we can bring them online or
offline very fast. Adding and provisioning storage resources with the
ONStor solution occurs via point-and-click, instead of the hard re-cabling
and downtime required to deploy another NAS node using traditional fileservers."
ONStor Inc.
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