NetApp Helps Burt's Bees

NetApp helps Burt's Bees boost data center sustainability

August 18, 2008

2 Min Read
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SUNNYVALE, Calif. -- NetApp (NASDAQ:NTAP) announced today that Burts Bees Inc., in keeping in line with its goal of sustainable computing, has dramatically enhanced its IT infrastructure with the recent deployment of NetApp® storage solutions. Thanks to NetApp, Burt’s Bees has been able to streamline its storage environment with the use of several power efficiency and space-saving storage technologies such as deduplication and virtualization.

Burt’s Bees, incorporated in 1991, has grown from its humble beginnings selling honey and homemade candles into the number-one brand in natural personal care products. As the company continued to expand with double-digit growth annually, so too did the demands on IT. Prior to NetApp, Burt’s Bees addressed its data growth by installing additional servers with direct-attached storage. Unfortunately, this setup was unable to provide the company with the scalability needed as it increased in size and continued to consume large amounts of energy. As a result, Burt’s Bees decided a more sustainable approach to technical infrastructure that was in line with the company’s Greater Good philosophy was necessary. To accomplish this, Burt’s Bees began to move most of its core applications into a virtual server environment based on VMware®. With sustainability one of the most important decision-making factors, Burt’s Bees enlisted the help of NWN Corporation, a storage reseller and NetApp partner, in order to identify a storage vendor that was a fit with both VMware and the company’s culture.

“Based on the recommendation from NWN, we looked very hard at NetApp as the potential storage provider for Burt’s Bees,” said Tres Vance, manager of Technical Infrastructure, Burt’s Bees Inc. “The closer we looked, the more apparent the fit was. Sustainability is a very important factor for Burt’s Bees all throughout the organization, including IT. Since NetApp is a storage vendor that is sustainable in its own right and provides a technology that puts the environment first, it was the clear choice.”

NetApp Inc.

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