Memorex Adds Storage Options

Memorex launches new line of portable USB hard drives

January 9, 2007

2 Min Read
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LAS VEGAS -- Adding to its award-winning family of portable storage devices, Memorex, a portfolio brand of Imation Corp (NYSE:IMN), introduces its ruggedly designed UltraTravelDrive(TM) line of USB hard drives. The compact, high-capacity Ultra TravelDrive, based on 2.5-inch hard drive technology, delivers up to 160GB of capacity for consumers' computer storage and backup needs. Featuring a rubberized grip area, the Ultra TravelDrive can be personalized with interchangeable, nature-inspired color faceplates, a unique twist for portable hard drives.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070107/LASU001 )

The Ultra TravelDrive is available in three capacities including 80GB, 120GB and 160GB -- offering consumers significant storage and back-up capacity for data, photos, music and video, all in a device that fits easily into the palm of a hand and weighs approximately half a pound. The USB interface ensures that the Ultra TravelDrive is compatible with virtually any desktop or laptop, whether Mac or PC. A USB connection also is the only power source required for the Ultra TravelDrive, with no additional power supply needed.

"Once again, Memorex delivers a cutting-edge portable storage device from a name brand that consumers trust," said Scott Elrich, senior product manager for hard drives and optical drives, Imation Consumer Division. "The Ultra TravelDrive provides high-capacity, compact mobile storage that makes it easy to save and share important files in style -- and on the go."

In a separate release:LAS VEGAS -- Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp (NYSE:IMN), announces several additions to its specialty optical media product family. Memorex LightScribe Cool Colors CD-R, 8X Double Layer DVD+R, and Double Layer mini DVD+R media deliver the latest optical media technology available for storing photos, music, video and data.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070107/LASU005 )

"As recording technologies evolve, Memorex offers compatible media that takes advantage of every new recording option," said Brad Yeager, senior product manager, optical media, Memorex. "With our expanded optical media offerings, the Memorex brand continues to provide consumers with the most varied selections to capture, save and share their digital lifestyles."Memorex Products Inc.

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