Expand Networks Redefines WAN Optimization Commercial Model For Telcos, MSPs & Cloud Providers

Expand Networks, the leader in WAN optimization for branch office consolidation and virtualization, today announced an innovative pricing structure for service providers, telcos and public/private cloud providers, enabling them to procure its market leading WAN optimization solution on a monthly subscription based 'pay-as-you-sell' model. Mirroring service providers own commercial offerings, the new pricing model shifts costs from CAPEX to OPEX and delivers profitable recurring revenue streams i

June 16, 2010

3 Min Read
Network Computing logo

ROSELAND, N.J.--(BUSINESS WIRE). Expand Networks, the leader in WAN optimization for branch office consolidation and virtualization, today announced an innovative pricing structure for service providers, telcos and public/private cloud providers, enabling them to procure its market leading WAN optimization solution on a monthly subscription based 'pay-as-you-sell' model. Mirroring service providers own commercial offerings, the new pricing model shifts costs from CAPEX to OPEX and delivers profitable recurring revenue streams immediately.

The 'all inclusive' subscription cost covers all infrastructure requirements - Accelerators; licensing; management and maintenance - and is charged on a quarterly basis over a 2 - 5 year contract term. Expand is currently involved in advanced conversations with a number service providers interested in signing up to its new service provider partner program. Available from July 1st, Expand is the only WAN optimization vendor offering this unique pricing structure in the market today. This radical approach to WAN optimization procurement enables service providers to:
    * Choose their own infrastructure - as much as is needed, when it is needed
    * Choose their licensing, management and maintenance requirements
    * Pay only when their customers come on board
    * Pay bills on a quarterly subscription basis
    * Choose required contract term (2 - 5 years)
    * Gain immediate profitable recurring revenue streams

Jim Metzler, Analyst at Ashton, Metzler & Associates comments, "We often hear the phrase 'virtualization changes everything'. Usually that phrase refers to how virtualization fundamentally changes how IT organizations provide computer resources or support desktops. This announcement by Expand broadens the use of that phrase to include the fact that virtualization also fundamentally changes how service providers, telcos and cloud providers will acquire WAN optimization solutions."

Adam Davison, corporate VP sales and marketing, Expand Networks, comments, "Unlike other competitive offerings where traditional enterprise pricing models have been retro fitted for the service provider market, our approach has been purposely developed to be a true subscription based service as opposed to a deferred CAPEX model. By moving from a 'build it and they will come' approach to a customer driven model, we can completely de-risk service providers customer acquisition strategies, only having to invest in a solution as and when they actually sell it." By overcoming prohibitive barriers to market entry, the model also accelerates speed to market and immediate recurring revenue streams with new, differentiated service offerings. These could include:
    * Optimized public and private Cloud Services
    * Enhanced delivery of hosted services - i.e. virtual desktops, data centers, etc
    * WAN optimization as a service (OaaS)

The offering, based on Expand's Virtual Accelerator (VACC), Accelerator appliance (ACC) and Mobile Accelerator (MACC) range of WAN optimization products, and managed by its ExpandView Virtual (EVV) solution, delivers all infrastructure upfront and then priced on the number of remote connections terminating at the datacenter, bandwidth speed at the branch office and number of concurrent connections for remote clients. Delivering optimization and acceleration techniques combined with visibility and control of applications through Expand's Layer 7 QoS capabilities, service providers are able to increase bandwidth availability, reduce latency and assure improved user experience. Expand has a number of existing service provider customers including Unisys, Fujitsu Services, Telkom and Clear Channel.With Expand's complete end to end WAN optimization offering and flexible deployment options, service providers can be confident in meeting customer needs around major IT initiatives, including server based computing; virtual desktop infrastructure; and branch office server consolidation and replacement, as well as enhancing 3G/4G mobility for remote and mobile workers. As part of its go-to-market strategy for its new commercial offering Expand is launching its new 'Managed Service Provider' partner program, and is seeking service provider partners (MSPs, Telcos and Cloud providers) that are currently active in designing, building, implementing and managing services to end user organizations. Based on commitment, competencies and capabilities, the benefits of the program include preferential discounts, technical support services and access to sales and marketing resources. 

SUBSCRIBE TO OUR NEWSLETTER
Stay informed! Sign up to get expert advice and insight delivered direct to your inbox

You May Also Like


More Insights