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Introducing, the World's First Enterprise Database Built for the Cloud (NYSE: CRM), the enterprise cloud computing company, today launched (, the world's first enterprise database built for the cloud. is built from the ground up to power new enterprise applications that are cloud, mobile and social. is open for use with any language, platform and device. It enables developers to focus on building great applications instead of tuning, maintaining and scaling databases. leverages the proven infrastructure and technology trusted by more than 87,000 customers over 11 years - now designed and made available as a standalone cloud database.

"We see cloud databases as a massive market opportunity that will power the shift to enterprise applications that are natively cloud, mobile and social," said Marc Benioff, chairman and CEO, "For the first time, we are making, the database that is proven and trusted by our 87,000 customers, available as an open, stand-alone service to accelerate the creation of these new apps."

The industry shift to mobile apps, to a social data model, and to an event-driven, push model all require a new kind of cloud database to support the next generation of enterprise apps. will free developers to spend their time building valuable applications instead of managing and maintaining database management systems and hardware. For CIOs, IT departments and developers, provides many benefits over client/server databases:

* is open. Developers can write their applications in Java, C#, Ruby, PHP and other languages. Developers can run their apps on any platform -, VMforce, Amazon EC2, Google AppEngine, Heroku or Microsoft Azure. And their apps can run natively on any device, like an Android phone, Blackberry, iPad, or iPhone. These apps can all call the APIs securely over the Internet. These can be small apps needed by only a few users, or massive apps capable of scaling to support hundreds of thousands of users. For example:

o iPhone and iPad app developers can write native iOS apps. These apps run natively on Apple devices and connect to over the Internet.

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