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Scentric's Among the Missing

Data classification startup Scentric is down for the count, according to several sources familiar with the matter.

No official announcement has been made, and the company's Website is live, but executives aren't answering the phone and there is no word from the company's investors, which include HIG Ventures, the Advanced Technology Development Center (ATDC) Seed Fund of Georgia Tech University, Imlay Investments, and Valhalla Partners -- which raised a combined total of about $17 million for the startup since Scentric's founding.

It's been about 18 months since Scentric emerged from stealth to claim its share of the data classification and search market. The firm counts Abrevity, Kazeon, Index Engines, and StoredIQ as competitors. Officials claimed to have an edge in the ability to work with a variety of content types, including structured and unstructured data, using the same interface.

Scentric pre-packaged its Destiny product with data classification policies aimed at vertical markets such as financial services and healthcare. Officials said the product performs automatic tiering, thanks to content awareness.

It's a pitch that's tough to get across, sources say. While enterprise customers like the concept of data classification and think it would be great to have, they don't necessarily have the budget to buy it as a standalone offering. Hence, there's a major emphasis on partnerships in the segment. Indeed, most vendors don't have integral search, archiving, or e-discovery capabilities to go with their data classification wares.

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