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Nishan Talks Some Trash

Startups in the storage networking industry generally know when to mind their Ps and Qs. Small wonder: It's not usually a sensible move to rub incumbent players the wrong way -- especially those that are in a position to offer one a juicy OEM deal, or even a fat acquisition offer.

Then there's Nishan Systems Inc. Never one to hide its light under a bushel, it's now hit new levels of chutzpah with the appointment of a new VP of sales, and former Cisco founder, who is telling EMC Corp. (NYSE: EMC) exactly where to go.

Terry Eger will be acting VP of sales for Nishan for the next six months. In that time he plans to radically change the company's business model.

Nishan can’t wait around for EMC or anyone else to help,” Eger says. "It needs to get into major accounts now."

Prior to his appointment, Nishan had been telling its story to EMC, Hitachi Data Systems, and the other major storage sellers, in the hope that these companies would want to resell its product (see IP Storage Spec Shapes Up).